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For Sale By Owner (FSBO) Statistics

  • FSBOs accounted for 8% of home sales in 2016. The typical FSBO home sold for $190,000 compared to $249,000 for agent-assisted home sales.
  • FSBO methods used to market home:
    • Yard sign: 35%
    • Friends, relatives, or neighbors: 24%
    • Online classified advertisements: 11%
    • Open house: 15%
    • For-sale-by-owner websites: 8%
    • Social networking websites (e.g. Facebook, Twitter, etc.): 13%
    • Multiple Listing Service (MLS) website: 26%
    • Print newspaper advertisement: 5%
    • Direct mail (flyers, postcards, etc.): 4%
    • Video: 2%
    • None: Did not actively market home: 28%
  • Most difficult tasks for FSBO sellers:
    • Getting the right price: 15%
    • Understanding and performing paperwork: 12%
    • Selling within the planned length of time: 13%
    • Preparing/fixing up home for sale: 9%
    • Having enough time to devote to all aspects of the sale: 3%

Source: 2017 National Association of REALTORS® Profile of Home Buyers and Sellers